How much does a professional website and an online store cost

Business owner calculating cost and budget at a desk with a laptop

A basic professional website starts from €250, a more complete multi-page site from €450, and an online store starts from €600 for a basic version up to €1,200 and beyond for a more advanced one. These are starting prices, not fixed prices — the final cost is shaped by specific factors that we break down below.

Indicative cost for a website

A basic business presentation site, with up to 5 pages on WordPress, starts from €250 and covers the essentials: responsive design, basic SEO structure, a contact form, an SSL certificate, and a connection to Google Analytics and Search Console. A more complete multi-page site, with a full SEO structure and integrations such as booking systems, starts from €450.

For needs that an off-the-shelf solution can't cover — an ERP or CRM connection, a full multilingual site, a scalable architecture — we're talking about custom development, with a starting price from €600 and a final price depending on the scope of the project. You'll find detailed packages on our website development pricing page.

Indicative cost for an online store

A basic online store, with WooCommerce or Shopify and up to 50 products, starts from €600 and includes secure payments, a mobile-first checkout, and a basic SEO structure. A more advanced online store, with unlimited products, automatic shipping cost calculation, and real-time inventory management, starts from €1,200.

If you need a connection to an ERP or accounting system, dropshipping, or complex pricing, we're now talking about a custom online store — the price is quoted after the actual requirements have been reviewed. See more on our online store pricing page, or in the article Website or online store? Which solution does your business actually need if you're not yet sure which solution fits.

What affects the final cost

For a website, cost rises mainly with the number of pages, custom features (forms, integrations, booking systems), the choice of platform, and whether the site needs to run in more than one language. For an online store, the key factors are the number of products, the complexity of payments and shipping, the platform (WooCommerce, Shopify or custom), and any connection to accounting or ERP systems.

Before requesting a quote, it's worth having a clear picture of these points — that way, the quote you receive will actually be comparable to others, instead of a vague estimate.

What's usually not included in the price

Hosting and the domain are usually separate, small annual services that aren't included in the development price — a developer can, however, recommend a reliable, low-cost solution. If you choose to use a premium template, its purchase cost usually isn't included in the development price either. Basic support for what's been built is usually included at no extra charge, but ask explicitly what exactly that support covers.

Monthly maintenance: when you need it and what it costs

If your site needs ongoing care — regular updates, new blog content, SEO monitoring — a monthly maintenance subscription covers that need, roughly around €150/month. This mainly applies to sites that have already been built, regardless of who originally built them, and that need someone to maintain them systematically.

Not every business needs a monthly subscription from day one — if your site is simple and doesn't change often, the basic support included with the build may be enough.

How to compare quotes without getting confused

Two quotes with very different prices for "the same" project usually don't include the same things. Always ask for a detailed list: how many pages, which SEO elements, whether an SSL certificate is included, whether there's support after delivery, and how much any later maintenance costs. A very cheap quote that skips these basics often costs more in the long run.

If you'd like a specific quote tailored to your business instead of a general estimate, you can contact us and tell us exactly what you need.

Frequently asked questions

How much does a professional website cost?

A basic professional website starts from €250, a more complete multi-page site from €450, and a fully custom project from €600. See exactly what each package includes on our website development pricing page.

How much does an online store cost?

A basic online store starts from €600, a more advanced one with automatic shipping calculation and inventory management from €1,200, while a custom online store connected to an ERP or accounting system is quoted after review.

Is hosting included in the development price?

Usually not — hosting and the domain are separate, small annual services. A developer can recommend a reliable, low-cost solution.

How much does monthly maintenance for a site cost?

A maintenance and SEO subscription for an existing site costs roughly around €150/month and covers updates, changes and ongoing optimization. Basic support for what's already been built is usually included at no extra charge.

Why do two quotes for the same project vary so much?

Usually because they don't include the same things — one may have SEO structure, GDPR compliance and optimized images, while the other only covers the pages. Always ask for a detailed list of what's included.

What should I watch out for in very cheap quotes?

Check exactly what's included — if basics like responsive design, an SSL certificate or post-delivery support are missing, an apparently cheap price can turn out more expensive later.