Google doesn't just look at what your site says — it also looks at how fast it opens and how stable its layout stays while it loads. It measures this through Core Web Vitals.
What actually gets measured
Three key things: how quickly the page's main content appears, how quickly it responds to a click, and whether the content "jumps around" while it loads (something that annoys visitors just as much as the algorithm).
Why it matters beyond SEO
Even if you ignore SEO completely, a slow site loses visitors — people don't wait around. Speed is one of the few areas where SEO and user experience line up perfectly.
How to check it
Google's PageSpeed Insights shows you for free where your site stands today, and what specifically is slowing it down — usually uncompressed images, unnecessary scripts, or fonts that load slowly.
What we do from the start
On every website development project we take on, speed isn't something fixed at the end — it's built into the structure from the start, so the site never has to be rebuilt for this reason.